The first visual concepts were presented early December 2013, and were instantly well received. We felt that it had to be visually familiar, but at the same time – engaging and ‘fresh’. From the very early discussions with the creative producers at FremantleMedia, we had determined to pay homage to the history of the show by giving it a ‘retro’ look. The design was influenced by the numerous local and overseas iterations of this show, and how various producers/designers had approached the relatively simple concept and imposed their own styles.
It became quite a challenge to assemble a project team to deal with this expectation. The initial program for the whole exercise would see it completed in a six week period including Christmas / New Year! The ensuing scramble was slightly chaotic to say the least. The Family Feud set project began in late November 2013.
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